THE END OF FASHION - HOW MARKETING CHANGED THE CLOTHING BUSINESS FOREVER (Hết hàng)
Author: TERI AGINS
Thể loại: PR - Marketing - Sales - Brand (ISBN: 9780060958206 | Giá: 199,500 đ)
The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, ...

SHADOW OF NIGHT - BOOK TWO OF THE ALL SOULS TRILOGY (Hết hàng)
Author: DEBORAH HARKNESS
Thể loại: Literature & Fiction & Poetry (ISBN: 9780143123897 | Giá: 149,150 đ)
J. K. Rowling, Stephenie Meyer, Anne Rice—only a few writers capture the imagination the way that Deborah Harkness has with her New York Times–bestselling All Souls trilogy. A Discovery of Witches introduces reluctant witch Diana Bishop, vampire geneticist Matthew Clairmont, and the battle for a lost, enchanted manuscript known as Ashmole 782.Picking up from A Discovery of Witches’ cliffhanger ending, Shadow of Night takes Diana and Matthew ...

SECRETS OF THE MILLIONAIRE MIND (Hết hàng)
Author: T Harv Eker
Thể loại: Literature & Fiction & Poetry (ISBN: 9780061336454 | Giá: 143,000 đ)
SECRETS OF THE MILLIONAIRE MIND reveals the missing link between wanting success and achieving it! Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments? The shocking answer is: None of the above! In his groundbreaking SECRETS OF THE MILLIONAIRE MIND, T. Harv Eker states: ...

AROUND THE WORLD IN EIGHTY DAYS (Hết hàng)
Author: Jules Verne
Thể loại: Literature & Fiction & Poetry (ISBN: 9780553213560 | Giá: 104,000 đ)
Jules Verne Great excitement and awe greeted its publication in 1873, and today Around the World in Eighty Days remains Jules Verne’s most successful novel. A daring wager by the eccentric and mysterious Englishman Phileas Fogg that he can circle the globe in just eighty days initiates this marvelous travelogue and exciting suspense story. Together with his manservant, Passepartout, Fogg makes a breathless world tour, overcoming wild misadventures and finding time to rescue a beautiful ...

THE ORIGIN OF BRANDS-HOW PRODUCT EVOLUTION CREATES ENDLESS POSSIBILITIES FOR NEW BRANDS (Hết hàng)
Author: Laura Ries - Al Ries
Thể loại: Literature & Fiction & Poetry (ISBN: 9780060570156 | Giá: 210,000 đ)
In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most ...

HOW TO MASTER THE ART OF SELLING (Hết hàng)
Author: T Hopkins
Thể loại: Literature & Fiction & Poetry (ISBN: 9780446692748 | Giá: 355,000 đ)
"A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources to generate deals more quickly and efficiently"--Provided by the publisher.     Minh Khai bookstore would like to ...

BARKING UP THE WRONG TREE (Hết hàng)
Author: ERIC BARKER
Thể loại: PR - Marketing - Sales - Brand (ISBN: 9780062872630 | Giá: 184,300 đ)
Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn: • Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength • Whether nice guys finish last and why the best lessons about ...

Perfect Spy: The Incredible Double Life of Pham Xuan An, Time Magazine Reporter and Vietnamese Communist Agent (Hết hàng)
Author: LARRY BERMAN
Thể loại: Literature & Fiction & Poetry (ISBN: 9780062937247 | Giá: 332,500 đ)
During the Vietnam War, Time reporter Pham Xuan An befriended everyone who was anyone in Saigon, including American journalists such as David Halberstam and Neil Sheehan, the CIA's William Colby, and the legendary Colonel Edward Lansdale—not to mention the most influential members of the South Vietnamese government and army. None of them ever guessed that he was also providing strategic intelligence to Hanoi, smuggling invisible ink messages into the jungle inside egg rolls. His early ...

SEVEN BRIEF LESSONS ON PHYSICS (INTERNATIONAL BESTSELLER) (Hết hàng)
Author: CARLO ROVELLI
Thể loại: Bí quyết - Tâm lý - Kĩ năng sống - Cẩm nang (ISBN: 9780399184413 | Giá: 340,100 đ)
The New York Times bestseller from the author of The Order of Time and Reality Is Not What It Seems“One of the year’s most entrancing books about science.”—The Wall Street Journal“Clear, elegant...a whirlwind tour of some of the biggest ideas in physics.”—The New York Times Book Review This playful, entertaining, and mind-bending introduction to modern physics briskly explains Einstein's general relativity, quantum ...

(HARD-COVER) 1,000 FACTS ABOUT ANCIENT EGYPT (Hết hàng)
Author: Nancy Honovich
Thể loại: Literature & Fiction & Poetry (ISBN: 9781426332739 | Giá: 262,000 đ)
Mummies, pyramids, pharaohs, King Tut! Kids everywhere are fascinated by the wonders of ancient Egypt, and this colorful reference book is jam-packed with 1,000 fascinating facts. From the Great Pyramid and the Valley of the Kings to the Nile River and Cleopatra, discover all you have ever wanted to know about this ancient civilization. Unearth ancient hieroglyphs and their meanings; find out what was in King Tut’s tomb; and get insights about the science of mummification. Learn about ...

THE 22 IMMUTABLE LAWS OF BRANDING: HOW TO BUILD A PRODUCT OR SERVICE INTO A WORLD-CLASS BRAND (Hết hàng)
Author: Al Ries and Laura Ries
Thể loại: Literature & Fiction & Poetry (ISBN: 9780060007737 | Giá: 266,000 đ)
This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding. -- Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that ...

WHO IS MICHAEL JORDAN? (WHO WAS...?) (Hết hàng)
Author: Kirsten Anderson
Thể loại: Children books (ISBN: 9780451532459 | Giá: 105,000 đ)
Meet the man who changed the game forever. Michael Jordan has always been competitive–even as a young boy, he fought for attention. His need to be the best made him a star player on his college basketball team and helped him become an NBA legend, both for his skills and his endorsements. His Nike contract for Air Jordan basketball shoes set an unmatched precedent for professional athletes. Author Kirsten Anderson takes readers through each exciting moment, detailing the iconic reverse ...

HOW TO BUY, SELL & PROFIT ON EBAY: KICK-START YOUR HOME-BASED BUSINESS IN JUST THIRTY DAYS (Hết hàng)
Author: Adam Ginsberg
Thể loại: Literature & Fiction & Poetry (ISBN: 9780060762872 | Giá: 210,000 đ)
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it. See our disclaimer   One of eBay's top sellers and greatest success stories shows how the road to financial freedom can be paved on the world's largest trading post.   A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well-kept secrets, and insider tips by Adam ...

LEAVING MICROSOFT TO CHANGE THE WORLD (Hết hàng)
Author: John Wood
Thể loại: Literature & Fiction & Poetry (ISBN: 9780061121081 | Giá: 238,000 đ)
John Wood discovered his passion, his greatest success, and his life's work not at business school or helping lead Microsoft's charge into Asia in the 1990s but on a soul-searching trip to the Himalayas. He made the difficult decision to walk away from his lucrative career to create Room to Read, a nonprofit organization that promotes education across the developing world. By the end of 2007, the organization will have established over 5,000 libraries and 400 schools, and awarded long-term ...

INNOVATION AND ENTREPRENEURSHIP (Hết hàng)
Author: PETER F DRUCKER
Thể loại: Kinh tế học (ISBN: 9780060851132 | Giá: 239,400 đ)
Peter Drucker's classic book on innovation and entrepreneurship This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's ...